SEO Best Practices
Author: Victoria Logan
Search Engine Optimization (SEO) is consistently one of the most useful tools in digital marketing. SEO is the practice of making your website improve its visibility in search engine results. SEO revolves around optimizing various parts of a website including content, keywords, and meta tags to improve the ranking in search engine results pages. In simple terms, it is what a website does to get their website to the top of a result page like Google or Safari.
BEST SEO PRACTICES:
These top SEO practices help all businesses online increase their online visibility, attract more traffic to their company, and grow revenue. By using the following techniques these will optimize your businesses chances of ranking higher in the search engine which in turn will grow your business to the correct target audience.
On-page Optimization: Improving your website using various on-page elements such as headings, content, or images to create more traffic to your site. You HAVE to create content that is relevant to your business.
Example: At Spartan Agency, we use specific keywords, images, and videos to draw clients in. We want to reach potential clients and be the answer they are searching for.
Conducting Keyword Research: Identifying keywords and phrases your target audience is using in their searches, then use that information to adjust your website accordingly. You can use tools like SEMRush in your keyword research strategy to help you find suitable keywords that match with your business. Having a variety of high and low search volume keywords will help your website establish credibility and discoverability compared to competitors.
An example of this would be:
- You own a local laundry business
- Research what your customers are searching for? “Local laundry company” “where to get my laundry done” etc…
- Use softwares like SEMRushCurate to curate specific keywords that align with your business and establish a keyword list.
Create an Optimal Website Structure: Make sure your website is easy to follow, organized, and user-friendly. Provide clear information that satisfies the needs of your target audience. Mobile phones are a huge source of Internet traffic, so making sure it is mobile optimized will help user navigation as well as the bots that crawl your website from Google.
Example: Use a platform such as GoDaddy that allows you to use different website templates.
Monitoring Analytics: Look at your website’s performance through an analytical database, by doing this you can track user’s behavior and find areas of improvement and success.
Example: by using Google Analytics, you are able to view user behavior on your website and adjust your strategy accordingly.
By implementing these key strategies, your website domain will gain more credibility and authority which will result in more customer flow and possibly an increase in revenue. What is great about SEO is that any business can use it – big or small. SEO creates many opportunities to expand your business and ultimately increase consumer flow to your business!
If you are interested in working with us, or if you are a student looking to be a part of Spartan Agency please contact us!