Marketing Segmentation: Unlocking Targeted Success  Author: Mel Short In today’s competitive business world, it is simply not enough to throw your marketing message out to everyone and hope it sticks to your targeted consumers. You need to be strategic in reaching the right audience. That’s where marketing segmentation comes in—a powerful marketing tool that helps […]

Influence of Celebrities and Social Media on Modern Culture: The Impact on Teens and Society Author: Sadie Arasim I recently read an article from Newport Academy titled “Celebrities’ Influence on Teens: TheGood and the Bad,” which explores the impact of pop culture on mental health. The article highlightshow modern American cultural views, particularly those of

Affiliate Marketing Simplified: Harnessing the Power of Your Phone for Profit Author: Gio Giacomarro Working for yourself may seem impossible in today’s economy. Most people believe the onlyway to become a business owner is by opening a small shop or climbing the corporate ladder.This is all true; however, people often overlook the opportunities available at

2024 Social Media Trends You Can’t Ignore Author: Maria Santa Cruz Morales In the constantly changing world of social media, it is important to keep up with the latest trends in order to stay relevant and engage with your audience effectively. As the digital landscape continues to evolve, bringing new opportunities for businesses and individuals,

Personal Branding 101 Author: Skylar Gallucio In a competitive job market, standing out to your prospective employer is a necessity. This is where personal branding for college students is not just an option but crucial to the success of your career. Personal branding holds immense value for those still pursuing their undergraduate degree. In a

SEO Best Practices Author: Victoria Logan Search Engine Optimization (SEO) is consistently one of the most useful tools in digital marketing. SEO is the practice of making your website improve its visibility in search engine results. SEO revolves around optimizing various parts of a website including content, keywords, and meta tags to improve the ranking

A Guide to Effective Small Business Marketing Author: Skylar Gallucio In a progressing business world, it is key for small businesses to stand out and make a name for themselves. The concept of small business marketing aims to use every available resource to share, promote, and build awareness around a single brand. Not only is

What is Spartan Agency? Author: Emilie Clay Welcome to Spartan Agency! Our agency, entirely run by students, specializes in providing marketing services. We collaborate with actual clients to devise effective marketing strategies aimed at achieving their business objectives. This presents a highly valuable opportunity for students to gain substantial knowledge and acquire a diverse set